Alex Hormozi is a successful entrepreneur, author, and investor known for his ability to grow businesses, especially in the fitness industry with a net worth of around $100 million.
He shares this journey with his wife, Leila Hormozi, who plays an important role in their business ventures. Together, they have become influential figures in the business world.
In this article, we will dive into his life and career to see how he got to where he is today.
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Who is Alex Hormozi?

Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. He started his first brick-and-mortar business in 2013 and expanded it to six locations within three years.
After selling these businesses, he spent two years using the same methods to turn around 32+ brick-and-mortar companies. He later packaged this process into a licensing model.
Over that period, he also founded three other companies, generating over $120M in sales across software, service, e-commerce, and brick-and-mortar industries without external funding.
He eventually sold his licensing company for $46.2M in 2021. In 2020, Hormozi stepped down as CEO of his company.
He then founded Acquisition.com, a platform for investing his wealth and expertise into other businesses.
Hormozi gained recognition for founding Gym Launch, which helped gym owners improve customer acquisition, retention, and profitability.
He also founded other ventures, such as Prestige Labs and ALAN. His expertise lies in scaling businesses through lead generation, sales, and customer lifetime value.
He also authorizes two books: $100M Offers and Leads for Gyms. Hormozi shares business advice on his podcast and social media platforms, covering growth, marketing, and sales strategies.
Additionally, he donates his time to advancing equal access to education and entrepreneurship in underprivileged communities.
Early life of Alex Hormozi
Alex Hormozi’s early life played a key role in shaping his entrepreneurial mindset. Coming from a family of Iranian descent, he grew up in a household that valued discipline, education, and traditional success.
His family instilled in him a strong drive for achievement and independence from an early age. Initially, Hormozi followed a conventional path.
However, he quickly became disillusioned with the 9-to-5 life. This dissatisfaction pushed him toward entrepreneurship where he started managing and owning gyms.
His early ventures were challenging, and he struggled with profitability and customer acquisition. However, these struggles became pivotal learning experiences.
Hormozi eventually founded Gym Launch, a business that helped gym owners grow by improving marketing, customer retention, and profitability.
Throughout his journey, Hormozi emphasized learning through failure and developing a mindset of relentless problem-solving and personal growth.
His early life experiences drove him to pursue entrepreneurship shaping the strategies that have made him a successful business leader today.
Alex Hormozi Education

Alex Hormozi attended Vanderbilt University, where he graduated Magna Cum Laude in three years with a degree in Human and Organizational Development.
This field of study gave him a strong foundation in problem-solving, systems thinking, and organizational strategy, which later played a key role in his business ventures.
After graduating, Hormozi worked as a management consultant for a boutique strategy firm for two years. However, he soon realized that the corporate world was not fulfilling for him.
Dissatisfied with the limitations of traditional career paths, he decided to pursue entrepreneurship, where he discovered his passion for building and scaling businesses.
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Alex Hormozi Birthday
Alex Hormozi is 35 years old as of 2024 as he was born on August 18, 1989, in Towson, Maryland, United States.
As he turns 35 in 2024, this day serves as a reminder of his remarkable journey from a struggling gym owner to a successful entrepreneur and business strategist.
On his birthday, Hormozi often reflects on his achievements and the lessons he has learned along the way. He frequently shares insights and motivational messages with his audience.
Whether through social media posts or special events, Hormozi uses this time to inspire and engage with his followers.
Overall, his birthday is not just a celebration of another year but also a milestone in his ongoing mission to help others succeed in their business endeavors.
Alex Hormozi Parents

Alex Hormozi has not shared much public information about his parents or family background.
He usually focuses on his entrepreneurial journey, business strategies, and personal development rather than his early family life.
What is known is that Alex comes from an Iranian background, and his family placed a strong emphasis on education and discipline.
His father, in particular, encouraged him to excel academically, which contributed to Alex’s commitment to personal growth and success.
Beyond this, details about his parents’ identities and their specific roles in his life are kept private, as Alex prefers to keep his family life out of the spotlight.
Alex Hormozi Height
Alex Hormozi stands 6 feet tall which is equivalent to 183 centimeters or 1.83 meters.
Hormozi’s height matches his larger-than-life personality, and he is known for his straightforward and impactful communication style.
This engaging presence has played a key role in his success as a motivational speaker, entrepreneur, and author.
What shoes does Alex Hormozi wear?
Alex Hormozi frequently wears Nike Air Force 1 sneakers in his public appearances, social media posts, and videos.
These sneakers are popular for their clean design, comfort, and versatility. While he may wear other brands or styles at times, the Nike Air Force 1s appear to be his preferred choice.
Entrepreneurial Journey

Alex Hormozi started his career on a traditional path after graduating from Vanderbilt University but quickly realized that the corporate world was not for him.
In 2013, he launched his first gym, United Fitness, in Huntington Beach, CA, and expanded to six locations. However, he struggled with profitability, which led him to develop systems for improving business operations and customer acquisition.
In 2016, Hormozi founded Gym Launch, where he applied these strategies to help other gym owners scale their businesses.
Initially, he worked directly with gyms, but Gym Launch soon evolved into a consulting business that provided tools to help gyms grow quickly and profitably. The business expanded rapidly.
In 2019, he launched Prestige Labs, a supplement company that helped gyms offer high-quality products to their clients, adding a new revenue stream.
In 2020, he started ALAN, a software company designed to help brick-and-mortar businesses boost customer acquisition.
That same year, Hormozi founded Acquisition.com, which focuses on investing in and scaling service-based businesses.
Enterprise Growth
Alex Hormozi’s businesses were generating tens of millions of dollars in revenue by 2020.
In 2021, he sold the majority of his shares in Gym Launch and Prestige Labs to American Pacific Group, along with his stake in ALAN to a strategic partner.
This allowed him to focus more on Acquisition.com, where he now invests in companies and helps them scale using the same strategies that fueled his success.
Alongside his business ventures, Hormozi is a well-known content creator. He shares his business insights through social media, podcasts, and books.
Through Acquisition.com, he continues to help businesses grow by providing strategic advice and improving customer acquisition.
His straightforward, practical approach has made him a respected mentor for entrepreneurs looking to achieve financial success.
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Alex Hormozi Podcast

Alex Hormozi’s podcast The Game with Alex Hormozi offers insights and strategies from his experience as a successful entrepreneur.
The podcast focuses on topics like business growth, sales, marketing, scaling companies, and personal development for entrepreneurs.
Hormozi shares practical advice on lead generation, customer retention, and creating high-value offers, especially for businesses in the service and fitness industries.
He also emphasizes the importance of mindset, discipline, and work ethic, drawing from his journey. Occasionally, he features guest entrepreneurs to provide additional perspectives.
The podcast is available on platforms like Apple Podcasts, Spotify, and YouTube, and is popular among entrepreneurs looking to improve their business strategies.
Alex Hormozi Books
Alex Hormozi has authored well-known business books that focus on creating high-value offers and strategies for scaling businesses.
These books have gained popularity among entrepreneurs and business owners looking to improve their sales, marketing, and growth strategies.
- $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
- $100M Leads: How to Get Strangers to Want to Buy Your Stuff
- Gym Launch Secrets: The Step-By-Step Guide to Building a Massively Profitable Gym
Alex Hormozi Quotes

Alex Hormozi is known for his direct, no-nonsense approach to business and personal growth, and his quotes often reflect his focus on discipline, mindset, and scaling businesses.
Here are some popular and impactful quotes from Alex Hormozi:
- A focused fool can accomplish more than a distracted genius.
- Warren Buffet said, “Price is what you pay. Value is what you get.
- Aligning with other’s self-interest is easier than persuading them to do what you want.
- Create flow. Monetize flow. Then add friction.
- Fundamentally, all marketing exists to influence the supply and demand curve.
- Make the offer so good, people feel stupid saying no.
- You don’t need new tactics, you need more discipline.
- Confidence comes from competence.
- You are the result of your habits, not your hopes.
- Stop trying to feel good about where you are and start focusing on where you want to go.
- The single biggest factor for success is simply showing up every day.
Alex Hormozi Net Worth
Alex Hormozi has an estimated net worth of $100 million as of 2025.
His worth largely comes from his successful ventures like Gym Launch, Prestige Labs, ALAN, and his investment company Acquisition.com.
His wealth comes from scaling businesses, particularly in the fitness industry, and investing in companies through Acquisition.com that generate $3 million to $10 million in annual revenue.
Additionally, his books, such as $100M Offers, and his content on podcasts and YouTube have expanded his influence and contributed to his financial success.
His net worth continues to grow as he invests in and helps other businesses scale.
Alex Hormozi Wife

Alex Hormozi is married to Leila Hormozi, who is not only his life partner but also a vital business partner.
Together, they have co-founded and successfully scaled several companies, including Gym Launch, Prestige Labs, and Acquisition.com.
Leila has been instrumental in their business growth, known for her expertise in operations, leadership, and organizational development.
As the managing partner of Acquisition.com, she focuses on enhancing leadership, team structure, and operational efficiency in the companies they invest in.
In addition to her business roles, Leila is a content creator who shares valuable insights on leadership and personal development through social media and public speaking engagements.
The couple got married on May 17, 2017, and has been together for over seven years. Their partnership has significantly impacted their industries.
Alex Hormozi Social Media
Alex Hormozi is very active on social media. He can be found on Instagram, where he posts short business tips, motivational content, and behind-the-scenes glimpses.
His YouTube channel features long-form videos that dive into strategies for scaling companies and personal development. On Twitter, he shares quick insights and quotes about business growth and leadership.
His TikTok showcases bite-sized tips and motivational advice. Lastly, his LinkedIn page provides professional insights focused on high-value offers and entrepreneurship.
Hormozi’s social media is a great resource for practical advice on growing businesses and cultivating a success-oriented mindset.
Conclusion
In conclusion, Alex Hormozi is a prominent entrepreneur known for his innovative strategies in business growth and development.
Hormozi’s journey is marked by his commitment to helping others succeed, evident through his content creation, mentoring, and investment efforts.
His focus on practical advice, effective marketing, and creating irresistible offers has made him a respected figure in the business community.
Alex Hormozi continues to inspire and empower aspiring entrepreneurs making a significant impact in the world of business.
Stay tuned for our next article! We’d love to hear your thoughts, so don’t forget to drop a comment.
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